The rise of digital communications and the expansion of consumer data are changing the definition of Market Research. Rather than remaining focused on analysing only traditional survey feedback, Market Researchers are increasingly challenged to mine the wealth of information from multiple feedback channels - including social media, CRM systems and unstructured data sources. For organisations able to leverage new technologies to work faster, provide more accurate data, and produce strategic insights, this transition provides tremendous opportunities. However, to reap these benefits, the proper strategy and tools are essential.
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